It’s funny how sometimes a word finds an idea, and once in the lingua franca, there’s no letting go. Up until a few months ago, I’m not sure ‘digitisation’ was a thing, but now it’s everywhere, and like a fantastic pop song, it now feels like it’s been around forever.
You can’t pick up a leadership book or piece of engagement research without someone telling you how fundamentally important ‘being a great communicator’ is in a leader’s skillset. And let’s face it, it’s not an assertion that many are going to argue with.
A lot of our work is angled towards the C-suite and senior leaders, with a healthy dose of development for emerging talent thrown in for good measure. But I’ve been asked several times in the last few months about communication support for frontline leaders, and when that happens, it usually means there’s something going on that’s worth exploring.